The internet has revolutionized the way TV is watched. While the only way to enjoy television in the past was with a cable provider or an analog antenna, more and more households are choosing to increase their viewing choices without raising their bill by streaming content online. Because of this change, television Advertising has also taken a dramatic twist. Gone are the days of 3-5 minute commercial breaks scattered throughout a program. Preroll advertising is the future of television advertising, and here are just a few reasons why more and more Marketing campaigns are using this ground breaking method to reach target audiences.
Capture Attention Early On
By placing an ad at the beginning of a program viewers are more likely to retain the information in it. Most are also be more likely to watch the entire ad, where as most people use standard commercial breaks as a way to step away from the programming that they are watching. Avoid losing viewers by choosing to capture their attention before their programming even starts.
Online streaming allows viewers to interact with the ads that they watch. By including a hyperlink within the ad that allows them to learn more about the advertisement without affecting their streaming content, it is possible to reach a more broad customer base. Some users even bookmark the information so they can go back and view it at a later time. Digital advertising makes it even easier to reach more people for a lower investment.
Most consumers are bothered by the fact that their show is interrupted by advertisements. They are more likely to interact with an ad that prevents their show from being interrupted, and will have more brand loyalty from the start. Make the most of Digital advertising by seeing how preroll ads can help gain a company greater exposure and increase ad follow up by more than 30 percent.
Businesses all over the world are changing their marketing strategies and are choosing to invest money in Pre-Roll advertising. It is a cost effective way to build brand recognition and expand any customer base. Put the power of online advertising to work for any company, and see how it can help create a financially stable future.