In times past, business owners who wanted to reach their target audience through Advertising would do so through television, radio, print ads, and direct mail campaigns. These days, with nearly one-third of the global population having Internet access, digital Marketing has now become the premier way to reach audiences. One of the most essential components of any digital marketing campaign is search engine optimization (SEO), which involves making sure that a business website ranks high on the search engine results page when a user searches for a relevant keyword.
Although society has been living in the Digital marketing age for a number of years, business owners still struggle to grasp SEO and understand its importance. Successful SEO can be tedious and confusing, and some wonder whether or not it’s worth the hassle. For those who identify with this struggle, read on to find out more about why SEO is vital for businesses and totally worth the effort it takes.
- It Increases Visibility: 100 billion Google searches are performed monthly, yet over seventy percent of searchers will bother looking past the first page for what they need. Business owners who don’t use SEO to get first-page rankings for relevant key terms may as well be invisible to their target market, which means that customers are patronizing competitors instead.
- It Drives Revenue: More than half of all Internet users research products and services via a search engine before paying for anything. When it comes to local businesses, over sixty percent of searches lead a person to make a call or visit to a store or business that same day, and over thirty percent of those caller or visitors will spend money at that time. SEO is vital because high rankings do translate into real revenue growth.
- It Brings Insight: Getting involved in SEO campaigns means analyzing the behavior of the target market and tweaking advertising efforts to capture their attention and direct that behavior toward the business. Doing this allows business owners to learn more about their customer’s needs and wants, which can help them make important adjustments in other areas of the business as well.
Search Engine Optimization is important to a business because it puts them in front of customers who are looking for what they have to offer. By making SEO a priority, business owners will be able to reap long-term rewards that contribute to the growth and development of their company.