What is Panda?
Google introduced Panda in 2011 as a search filter designed to prevent websites with poor quality content from being included with Google’s top search results. Websites that were considered poor quality had their ranking lowered. Panda cost them money. A lower ranking = less traffic = less customers.
Recovering from Panda
The fix sounds easy; remove poor quality content and replace it with high quality content. Of course, the actual doing is a little more complicated. SEO (search engine optimization) is essential, but must be done correctly. Black hat SEO practices will backfire; how badly the website will be hurt depends upon Google’s level of displeasure with the website.
Panda is Actually a Good Thing
Panda’s intent is to promote quality websites and a good user experience. That’s a very good thing for website owners who are honestly doing their best to achieve a high Google ranking the old-fashioned way – by earning it. However, most website owners have real jobs; they spend about 40 hours a day (or it seems that way) running their business. They don’t have time to do all of the SEO stuff and keep a constant eye on Analytics to see what’s happening and analyze the results.
2016 SEO Trends
Being aware of and implementing 2016 SEO trends will be important for website owners who want to increase their targeted traffic, leads and customers. For 2016, pay attention to the following:
- Video content and mobile optimization will become even more important;
- Search terms will resemble spoken language;
- News and event coverage from multiple sources will be aggregated;
- The distinction between “social” and “web” will become blurred;
- App deep links and optimization will grow in significance;
- Local search is crucial.
Websites that employ intelligent SEO practices and provide valuable information to users will be rewarded, gaining an edge on the competition. This could be your website’s best year ever, partly thanks to Panda.