Don’t lose clients to your competitors online
There’s one overriding reason why a professional Web Design and Search Engine Optimization (SEO) are necessary for a business website – traffic. It’s the same reason that a business might use neon lights on their sign or use a large sign to advertise a sale – getting customers to walk through the door. How a website is designed and optimized for the search engines will bring customers or clients to the website.
It’s Necessary to Achieve a High Ranking with the Search Engines
It’s very common for a new website to achieve very little traffic and then not to improve much with time. Unless a website appears on the first page for certain search terms (emergency plumber in yourtown) no one will go to the site because no one will see the company’s listing after a search. Very few people ever look at listings on the second page.
Optimizing a website with SEO techniques means to include factors that will cause the search engine’s algorithms to determine that your website will provide useful information and provide a good answer for the searcher’s query.
Website Design and Speed
Consumers won’t wait for a slow page to load. Mobile users are even more impatient than desktop searchers. If a website takes more than three seconds to load, 40% of consumers will refuse to wait any longer and continue to someone else’s website. A badly designed web page, including too slow-loading elements, is literally driving prospective customers to the competition. Any website today must also be optimized to work well on any mobile device.
Ease of Navigation is a Must
Once someone arrives at a landing page, it must be very easy for them to find what they were looking for. There are too many alternative choices on the internet; consumers won’t remain on the page if it’s difficult to find what they’re looking for.
Some Interesting Facts
- About 81% of those looking online for a product or service will eventually make an online purchase.
- Searchers looking for a specific local product or service are very motivated to buy and generally take action within an hour, such as call or go to the business.
- About 85% of all users will click on organic search results, not on paid ads.
Any website that is not optimized for the search engines will not bring customers to the website. Sales will be lost to the competition.
Contact Q Digital to schedule your free consult and comprehensive site report. Call us today: 505-926-1520